Robert Godden’s musings and rants

I muse. I rant. This is my outlet!

Posts Tagged ‘Web 2.0

One Vision

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Sometime, throwaway lines can have a profound effect on your life. In my last blog, I wrote this about LinkedIn Answers at a moment’s whim:

Because I believe that you have to give as well as receive, for every answer I receive, I’ll go to LinkedIn answers and find a question to answer – that’s being the Person 2.0 I wish to be.

The blog before that was related to a LinkedIn Answer, and over the process I was amazed by the generosity of spirit of those who responded. However, even more amazing was the reaction I got to the little sentence above.

I received dozens of messages telling me what great idea it was from that pool of LinkedIn users. And the momentum didn’t hurt my network either, with growth still pushing back the barriers of belief. I’m at nearly 800 now – I was on 61 on April 12th after about 5 years in LinkedIn.

So, the idea of giving as well as receiving. It’s central to Web 2.0, Here’s my thought process:

  • Passive Web 1.0 only offered the chance to take, and we all took.
  • Interactive Web 2.0 offers the chance to give AND take. Person 1.0 still just takes. But Person 2.0 gives and takes. And enjoys it. And benefits in so many ways.

So, in a return to the temperance idea of the early 1900’s, I’m taking the pledge. Obviously, since I’ve written it, and here it is. (It doesn’t stop you drinking)

I pledge that Web 2.0 has inspired me to become ‘Person 2.0’ & I should give at least as much as I receive. I therefore pledge that when using LinkedIn Answers or any site similar, every time I get an answer to one of my questions I will find someone else’s question and give a thoughtful answer.

It sounds pretty simple, but to be honest, it can be a bit of work if you get a lot of answers. As I write this, I’m about six behind due to a great response to my last question. I’ll answer two a day until I catch up, I promise!

I’ve setup a LinkedIn Group, along with truly dodgy logo, so that others can join the pledge. It’s at . I’d love to see you there.

I’m keen to see whether this crazy little idea has any currency. I guess I’ll find out. 

Written by robertgodden

May 26, 2008 at 6:59 am

It’s not Web 2.0

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Web 2.0 is here, and entrepreneurs and marketers are rushing to cash in.

And most of them just don’t get it.

Web 2.0 is often described as interactive information on-line. And for those people who want to describe it as such, then go ahead. Because it’s also about diversity of opinion. About welcoming that diversity, and airing those opinions.

No longer is it the loudest or strongest that can have an opinion.

Take web star Dave Mendoza. Dave is a humble, quiet, thoughtful sort of guy. Ten years ago, in any group of three, Dave would be the one who would struggle to get his point across.

Yet with sheer hard work, he has built into the world’s most respected recruitment blog, opened up great possibilities for himself and built a dream business, can now travel and have everyone else in the room – virtual room or real room – hang on his every word.

Is it just a geek phenomenon? Is thoughtful and insightful, or just plain clever, the newest fad? Take Shally Steckerl, Sourcing Guru, who specialises in deep web searching within recruitment. He seems uncomfortable in front of the huge crowds that flock to his seminars, and it’s easy to imagine him happiest in a dim room with a double screen and a bottle of water, typing away and looking satisfied as the magic he weaves brings forth the results.

So, is it just the rise of the geek, as foreshadowed by Bill Gates many years ago?

No; I don’t think so. Take Kevin Wheeler.

Kevin’s smart, but he’s no geek. A serious entrepreneur; a passionate advocate for change; a polished performer. If it wasn’t for the complete lack of arrogance, he’d be like so many before him.

But Kevin’s different. Shally’s different. Dave’s different. Yet they are all Web 2.0 stars. So where’s the connection?

It’s easy. They are all incredibly generous of spirit. They are passionate givers, providing information in the second information age. They all believe that if you give enough of yourself; people will see that and reward you with front-of-mind status – you will be the only logical choice when there’s serious consulting to be done.

Which brings me to my point: Web 2.0. It’s really not about the web at all. It’s about people.

The web is a refection of twenty years of collaboration. It’s bringing together people who found their PC was the place to care and share; to find stuff out and to help others.

People are changing. Web 2.0 is just a symptom; a necessary technological mindshift.

Henry Ford. Neil Ludd. Steve Jobs. Bill Gates. That guy from IBM who predicted there would be no market for home computers. None of these people are famous just because of who they were – rather because of the technology that changed in a manner that was intermingled with people; and the way they embraced or rejected it.

I’m not sure that in 100 years people will tell Dave, Shally or Kevin stories. But they will tell stories about people who broke the rules, who gave their time and expertise freely; who transmuted that into a business and personal opportunity that those who merely try to sell content – without giving – can only dream about.

It’s the rise of the individual; the winds of change for the corporation; it’s a wakeup call for politicians; theocrats and ideologues: You won’t change people with the Web – the Web is changing to suit the will of its user-base: it’s the ultimate democracy and its leaders don’t represent a party; they represent the kind of person many of us would like to be.

Written by robertgodden

May 1, 2008 at 6:40 am